Create an educational and promotional tool that adds value and engagement to the customer shopping experience.
Since its inception in 2016, the design has evolved from a focus on product & sales to editorial & lifestyle. This evolution reflects the brand’s direction on providing an elevated experience, whether you’re browsing in the store, visiting their website or leafing through this flyer.
team (The Truffles Group)
Justine Shu: article writing, editing & direction, creative/art direction, lead designer
Julien Champarou: project manager
Jeremy Pott: article writing and direction
Jeff Wright: marketing & content direction