Cascadia Liquor: Monthly promotional flyer (print)

Cascadian News

goal

Create an educational and promotional tool that adds value and engagement to the customer shopping experience.

Since its inception in 2016, the design has evolved from a focus on product & sales to editorial & lifestyle. This evolution reflects the brand’s direction on providing an elevated experience, whether you’re browsing in the store, visiting their website or leafing through this flyer.

cascadialiquor.com/blog

Justine Shu: article writing, editing & direction, creative/art direction, lead designer

Julien Champarou: project manager

Jeremy Pott: article writing and direction

Jeff Wright: marketing & content direction

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