MARKETING & CONTENT DESIGN: WWR LEARNING PORTAL
Timeline:
Three months (2020)
My role:
Designer
Deliverable:
Desktop & Mobile Site, Content Assets
Platform:
Figma, Webflow
Project Overview
Background
The WWR Learning Portal was created in 2020 to support candidates in their remote job search and career.
Designed to be a hub for connection and professional growth, the Learning Portal encompasses exclusive resources like guides, exercises, webinars and more to help professionals transition into remote work easier and find remote jobs faster.
The Mission
Create a sub-brand and landing page.
Create practical and engaging resources that educate candidates about the nuances of finding remote jobs and working effectively as remote professionals.
Design
The same, but new
As it goes with creating most sub-brands, one main challenge was having the Learning Portal stand on its own legs while remaining tethered to the main brand.
We played around with ‘WWR Learning Portal’ logos but ultimately, we decided to stick with the main WWR logo. The learning portal was created on Webflow and we wanted it to feel like a seamless extension of the job board.
To create that sense of alignment, we used the same logo, typography and primary colours for the core components (for example, the nav and the blocky layout style). And then from there, I created a new secondary palette just for the Learning Portal. I was so thrilled to be able to work with colours that were fun, modern and playful!
From there, I signed up for an account on blush.design and put together the visuals — centering people and actions so that users felt represented and aligned with the overall mission.
Learning is fun!
I introduced a few blobby shapes to express diversity and togetherness. Job hunting can be quite depressing and the notion of diving into resources or skilling up can be a bit drab. I wanted to inspire users to reach for their potential and feel WWR’s supportive community. Some of the shapes were subtly used in the ‘WWR blue’ to tie it back to the main brand.
Using an empathetic and aspirational tone, we made sure the copy always centered the job seeker and community, letting them know they’re never alone.
Content Creation
We dreamed of creating online courses, skills tests, and workshops, but we reminded ourselves to keep it lean for the MVP. So, we focused on creating resources that spoke to the foundation of remote job hunting.
I created a step-by-step guide to finding remote jobs along with templates and writing exercises to prepare candidates for their applications, interviews and more.
We created a public folder in Google Docs to share the resources so that candidates could access them easily and customize the documents themselves.
I also created the process and plan for online events. Thanks to our longstanding relationship with many remote companies, I was able to find great leaders to host the events. I set up topics that answered the Job Seekers’ top questions and had six events published along with the launch. All events were recorded and added back to the event page.
I ensured the colours, personable tone and blobby shapes trickled through all of the content and marketing assets. This is the newsletter announcement:
Impact
For the sake of keeping it succinct, I left out a lot of details about the MVP and project, but in general, the WWR community was very receptive to the initial release of the MVP. The main impacts I felt were that it created a closer relationship with our community and provided a good experience for the internal team to dig deeper into our collaboration styles and processes.
What I would do differently:
Start with the data. We took a stab in the dark without really understanding who our engaged members were.
Follow the agile methodology and start smaller. This project was way too big for it to be an MVP. Next time, I’d take a more iterative approach and grab more user feedback along the way.