Stand out without sacrificing your heart (and business objectives).

Design that’s rooted in a thoughtful balance of intuition, empathy, and what makes you, you.

Why we might work together

You want to:

  • Find an experienced digital designer with a multidisciplinary approach

  • Work with someone calm, caring, and mindful.

  • Collaborate with someone who shares your mission of making the world a better place for all to thrive.

You are:

  • Levelling up your brand or starting from scratch.

  • Dreaming of a website that reflects who you are and makes sense to your audience.

  • Wondering how to communicate effectively with your audience.

  • Needing practices, tools, and documentation to help systemize your operations.

Who I’ve Worked With

I have collaborated with tech companies, boutique brands, and small businesses in various industries such as live music and events, tourism, hospitality, career building, and more.

BC Pensions

Cowichan Tribes

We Work Remotely

Instant Domains

Designer News

Freshgigs.ca

Unicornhunt.io

The Truffles Group

Cascadia Liquor

Victoria Butterfly Gardens

Truffles Catering

Sequoia Coffee

Canoe Brewpub (RIP)

Atomique Productions (RIP)

Rifflandia Festival

The Phillips Backyard Weekender

Rock the Shores

Amelia Artists

& more

  • “It was as if we had hired not only an adept digital designer, but also a healer, a psychologist, a cultural edge setter, an artist, a writer, and, above all, an ally.”

    – Jennifer Socey, Grateful Trees and Bees

  • “Justine has this incredible talent for bringing out people’s authenticity, putting into words what we don’t know how to explain, and truly seeing people for who they are.

    If anyone is looking for help with branding, copy, or web design, I cannot recommend Justine enough.”

    – Lauren Alexandra

  • "I've been fortunate enough to work with Justine for a number of years; she's a wonderful person and a true professional - not only in the quality of her work but the way she conducts herself, manages projects and is constantly learning and improving. I'd love to work with Justine again and would recommend her to anyone looking for thoughtful, high-quality design work.”

    — Matt H, Founder CEO, Align

  • “Justine is one of those unicorns who can build strong relationships with people, while also building incredible digital products. She has a keen eye for design and can produce beautiful things quickly and collaboratively - which is not an easy task. Justine is a people and thought leader, who would be a stellar addition to any company. I would recommend her again and again.”

    — Erin Richards, Manager of Writing & Content Strategy, BC Government

  • “Any company would be lucky to have Justine. She goes above and beyond in her work, taking pride in everything that she does. She’s always looking to improve things and she cares deeply about her fellow employees. This shows in how she approaches teamwork.”

    — Asim, People Ops Lead, sherpaº

  • “I want to recommend Justine Shu as designer, project manager, and collaborator. She is thoughtful and clear in her communication. Her response to feedback is exactly what you would hope for - receptive, responsive and creative. Justine consistently amazed me by creating material that was so much more than I had imagined was possible. She has an artist's eye and incredible technical skill. I loved working with Justine, and would happily do so again.”

    — Sage Goode

  • “The business is going really really well and clients like the graphic design. I have enjoyed the professionalism Justine’s graphic design has brought to my company.”

    — Byron Rotgans, Founder, Munro Engineering