Content & Marketing Design

Some of the many graphics I’ve designed for social media, blogs, newsletters, and more, over the years.

Social Media Design

Managing a Virtual Team: Advice From Leading Remote Companies

We Work Remotely (WWR) • July 2019

Goal: Create engaging content to captivate tech employers & hiring managers.

At this time, the blog mostly held content that targeted job seekers. In order to maintain the leadership position in the remote hiring space, we knew we needed to create a stickier relationship with the companies.

My role: Marketing manager, content strategy, writer, and designer.

Deliverables: Blog | Instagram | Twitter

Along with creating individual images for the newsletter and each social media platform (Twitter, LinkedIn, and Facebook), I created a series of images for a carousel post on Instagram to sustain engagement and capture WWR’s strong community.

WWR’s brand palette was pretty minimal so I introduced a few more shades that were still within the same spectrum to bring more personality, vibrancy and modernity.

Since this content piece was about uplifting and highlighting other prominent remote companies, I placed the shapes to overlap one image with the next so that users felt a sense of alignment and togetherness while swiping and reading through each of the quotes.

Outcomes:

  • Featured companies shared the posts on their own networks.

  • The original posts were shared 4x more than the other posts that week.