Brand Identity & Web Design: Munro Engineering

Timeline:

One month (2018)

 My role:

Designer

Deliverable:

Branding & logo design, responsive website, business cards

Platform:

Adobe Illustrator, Squarespace

Goal

Reflect Munro’s characteristics of strength, integrity, and collaboration with a modern, west coast and approachable feel.

Process

Byron came prepared with a few sketches he had in mind. The initial pathway of the design process was an obvious route: make the ‘M’ in Munro fit into the shape of a mountain peak. What came to fruition felt generic, boring, and didn’t encapsulate the company’s strength in a way that spelled ‘modern, west coast, and approachable.’

I studied various steel structures and landed on the use of geometry within the discipline. The analysis rooted me back into my number one principle as a designer: keep it simple. So, I incorporated the ‘M’ into a basic frame instead. 100% black suddenly felt too commercial, so I knocked it back to 95%… funny what a 5% colour variance can do!