Rebrand & Website Design: Parallel Accounting
Owned by Kevin Loo, Parallel Accounting provides expert remote accounting services for construction and subcontracting professionals.
Looking to transition from his previous brand, Parallel CFO—which catered to tech startups—Kevin sought my help to redefine his brand story and build a stronger connection with his new target audience.
As I got to know Kevin and his business, a few qualities stood out: his levity, directness, and knack for sharing random, knowledgeable facts. At the same time, he has a keen eye for detail (obviously) and an appreciation for elegance. Speaking with one of his clients confirmed Kevin’s expertise and that he elevated those around him: “He is so efficient that he has made a superfluous labour load obsolete.
Together, we emphasized Kevin’s unique strengths, industry expertise, and relatable personality. Through strategic brand and design explorations, we defined his services and crafted an identity that blends an elegant, boutique feel with a bold, contemporary edge.
